余承东：增长的重要基石是质量，华为的目标是成为行业王者

余承东：增长的重要基石是质量，华为-48v通信高频直流开关电源

华为消费者业务于7月23日召开了内部最高规格的2018年质量大会，华为消费者业务CEO余承东及主要高管悉数出席并发言。会上，余承东率领华为消费者业务管理团队做了质量宣誓，强调“以消费者为中心，用质量和体验捍卫品牌”。

在7月18日华为nova系列新品发布会上，余承东曾宣布华为这半年多全球智能手机发货量已经突破1亿台，今年全年要挑战2亿台的出货量目标。他当时表示华为消费者业务的市场份额已经稳居全球前三，逼近全球第二的苹果。

　　余承东

每年一度的质量大会，是华为消费者业务内部规格最高的一场会议。在去年的会议上，余承东曾强调一切冲突都不应以牺牲质量为代价。“质量优先于我们的成本，优先于利润，优先于其它，质量享有最高的优先级。”并要求华为消费者业务的管理层要深入一线，了解消费者对华为产品的问题。

在今年的质量大会上，余承东再次强调了华为要以消费者为中心，所有的质量围绕消费者全场景智能体验战略来实施。他表示，增长的重要基石是质量，这个质量不是狭义的产品质量，而是整个用户体验的质量。在讲话中，余承东还强调了华为全流程要有“大质量”概念，提升软件和云服务，安全隐私是华为生存的底线。

余承东在讲话中称，华为的目标是成为全球智能终端行业的领导者和王者。“我们不管做什么领域，都要对标业界标杆，超越所有竞争对手，甚至超越满分。如果没有这样的追求，我们不可能取得更突出的成绩。”余承东说。

以下为华为提供的本次质量大会余承东讲话干货整理：

1，以消费者为中心，所有的质量围绕消费者全场景智能体验战略来实施。

华为的目标是要成为全球消费者喜爱与信赖的高端品牌。荣耀是成为年轻人喜爱和信赖的互联网品牌。怎样得到消费者喜爱和信赖？就是围绕全场景智能体验战略，以消费者为中心，打造全连接的无缝的智能生活体验，其中包括智能家居和智能硬件、云服务等。

我们不是靠一个产品来单打独斗，我们今天是围绕消费者全场景智能体验的航母战斗群，有巡洋舰、驱逐舰和护卫舰，我们做产品组合也是为了在未来的战略中获得更好的位置。

2，我们的目标是成为全球智能终端行业的领导者和王者。我希望我们所有团队和各级主管要有卓越追求和王者之气，这是我们未来能走向更高发展的核心。

我们不管做什么领域，都要对标业界标杆，超越所有竞争对手，甚至超越满分。如果没有这样的追求，我们不可能取得更突出的成绩。

如果只订立一个低目标，我们会比目标做得更差。因为每个人都打折，每个部门和每个链条都打折的话，几个零点几乘起来我们就会非常差，三个零点八乘起来一半都没有了。

我们希望每个人都变一点几，哪怕只有1.05，n个1.05乘起来数字也会非常大，所以我们要对自己有更高的追求和要求。

最主要的是，希望用户体验的质量概念可以贯穿到每一个主管和员工的心中，大家都能重视。

3，增长的重要基石是质量，这个质量不是狭义的产品质量，而是整个用户体验的质量。

我们不是一个狭义的质量，是广义的质量。以前我们理解的质量是狭义的质量，就是我们产品不坏。“不坏”只是及格线，不可能因此成为行业领导者，要成为领导者，获得更大的市场份额，我们要达到优秀。

“优秀”不单纯是指产品，硬件和整机的低维修率是最基本的。我们还要围绕整个用户体验来做质量。软件好不好用，用户用得爽不爽，在当下的重要性甚至可能超过了硬件体验。

4，提升软件和云服务，是我们在高端市场腾飞的关键。

我们目前在硬件上的创新力量，包括摄像头、续航、通信和芯片，已经开始走到行业的领先地位，与业界标杆最大的差距在于软件和云应用生态。软件和云服务需要大力提升，这是我们在高端市场腾飞的关键。

今年大质量概念围绕用户体验，所有的质量围绕体验的质量。不断超出用户期望，不断做出超出用户期望的产品，会帮助我们迅速成长。我们从2018年开始走向腾飞之路，要实现用户体验的提升。

5，全流程环节要有“大质量”概念。

我去年做了一个比喻，质量没做好，相当于从长江源头到下游都被污染了。如果我们管理团队的战略没做好，相当于问题出在了长江源头。

在全流程质量中，战略质量是源头，如果用长江来比喻我们质量的全流程，我们的战略质量就好比沱沱河之于长江，沱沱河是长江源头，它决定着整个长江生态的健康和繁荣。沱沱河没规划治理好，整个长江下游就污染了；如果我们的战略质量不好，方向错了，全流程的下游质量就都有问题。

我们每年发货好几亿台，如果任何一个环节出问题，哪怕只是个器件问题，都会放大好几亿倍。希望我们各级团队和各级主管都要追求卓越，对标各个领域最优秀的玩家，要成为所有我们参与领域的真正王者。

在华为，质量的概念是全流程质量的概念。从战略规划和需求挖掘开始，包括产品规划、设计、供应链管控、来料质量把控、硬件研发和创新、软件开发、生产、营销、零售、售后服务等各个环节，都要严守质量底线。总之，质量不是传统意义上的产

品质量，它体现在全流程的细节中，我们需要通过全流程的质量管理，给消费者带来拥有卓越品质和价值的产品。

6，安全隐私是我们生存的底线。

日益严峻的全球贸易环境对我们提出了更高的要求，比如：欧盟今年出台了GDPR（通用数据保护条例），我们需要做到合法合规无懈可击。

希望各位主管不要忘记，安全隐私保护是我们生存的底线。法务部门需要支持做好IPR（知识产权）专利保护和隐私保护。

除了每年一度的质量大会，消费者BG今年还启动了“质量年”，以消费者为中心，立足“喜爱”、“信赖”，以NPS（净推荐值）和FFR（市场返修率）为牵引，以产品与解决方案、用户经营为主线持续构建质量优势，强化用户生态和产业链质量共建，系统推进大质量建设，成为行业高质量的代名词，激发消费者因高质量选择华为品牌和荣耀品牌的产品和服务。

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Yu Chengdong: the cornerstone of growth is quality. HUAWEI's goal is to become an industry champion.

Yu Chengdong: the important cornerstone of growth is quality, HUAWEI -48v communication high frequency DC switching power supply.

Huawei's consumer business held its highest internal quality conference in 2018 on July 23, with all Huawei CEO Yu Chengdong and key executives attending and speaking. At the meeting, Yu Chengdong led Huawei's consumer business management team to make a quality oath, emphasizing that "consumer-centered, with quality and experience to defend the brand."

On July 18, Yu Chengdong announced that Huawei had shipped more than 100 million smartphones worldwide in the past six months, challenging the target of 200 million units this year. He said at the time that Huawei's market share in consumer business had stabilized in the world's top three, approaching the world's second-largest Apple.

Yu Cheng Dong

The annual quality conference is the highest internal specification meeting of HUAWEI's consumer business. At last year's meeting, Yu Chengdong stressed that all conflicts should not be sacrificed at the expense of quality. "Quality takes precedence over our costs, over profits, over others, and quality has the highest priority." And Huawei's consumer business management is required to go deep into the front line to understand consumer issues with Huawei products.

At this year's quality conference, Yu reiterated Huawei's emphasis on consumer-centric, all-around quality around consumer full-scene Intelligence experience strategy to implement. He says the key cornerstone of growth is quality, which is not the narrow sense of product quality, but the quality of the entire user experience. In his speech, Yu also stressed that Huawei's entire process should have a "high quality" concept, enhance software and cloud services, security and privacy is the bottom line for Huawei's survival.

Yu Chengdong said in his speech that HUAWEI's goal is to become the leader and king of the global intelligent terminal industry. "No matter what field we do, we should be benchmarking the benchmark industry, surpassing all competitors, even surpassing full marks. Without such a pursuit, we could not achieve even more outstanding results. Yu Chengdong said.

The following is HUAWEI's quality conference, Yu Chengdong's speech, dry goods collation:

1, take the consumer as the center, all the quality will be implemented around the consumer's full scene intelligent experience strategy.

HUAWEI's goal is to become a global consumer favorite and trusted high-end brand.  Glory is the Internet brand that young people love and trust. How to get consumers' love and trust? It is around the full-scene intelligent experience strategy, consumer-centered, to create a seamless Smart Life experience, including smart home and smart hardware, cloud services.

We don't rely on a single product to fight alone. We're today a carrier battle group with cruisers, destroyers, and frigates around the consumer's full-scene intelligence experience. We're doing our product portfolio to get a better position in the future strategy.

2, our goal is to become the leader and king of the global intelligent terminal industry. I hope that all of our teams and managers at all levels have the spirit of excellence and kindness, which is the core of our future development.

No matter what field we do, we should be benchmarking the benchmarking industry, surpassing all competitors, even surpassing full marks. Without such pursuit, we could not achieve even more outstanding results.

If we set a low goal, we will do even worse than our goal. Because everyone is on a discount, and every department and chain is on a discount, a few zeros multiply and we'll be very bad, and three zeros multiply by half.

We want everyone to change a little bit, even if it's only 1.05, n 1.05 times the number will be very large, so we have to have a higher pursuit of their own and requirements.

Most importantly, it is hoped that the quality concept of user experience can be penetrated into the hearts of every supervisor and employee, and everyone can attach importance to it.

3. Quality is the cornerstone of growth. This quality is not the narrow sense of product quality, but the quality of the entire user experience.

We are not a narrow sense of quality, but a quality of broad sense. The quality we used to understand is the quality of narrow sense, that is, our products are not bad. "Not bad" is just a passing line, it is impossible to become a leader in the industry, to become a leader, to obtain a greater market share, we must achieve excellence.

"Excellence" is not simply a product, but the low maintenance rate of the hardware and the whole machine is the most basic. We also need to focus on the quality of user experience. The software is not working well, the user is not comfortable with it, the importance of the current may even exceed the hardware experience.

4, upgrading software and cloud services is the key to our soaring in the high-end market.

Our current hardware innovations, including cameras, airlines, communications and chips, have begun to take the lead in the industry, with the biggest gap between software and cloud application ecology as industry benchmarks. Software and cloud services need to be improved. This is the key to our soaring in the high-end market.

This year, the concept of big quality revolves around user experience and quality of all around the quality of experience. Continuously exceeding user expectations and making products that exceed users' expectations will help us grow rapidly. We began to take the road of take-off from 2018 to realize the upgrading of user experience.

5, the whole process should have the concept of "big quality".

I made a metaphor last year, and the quality is not good, which is polluted from the source of the Yangtze River to the downstream. If our management team's strategy is not done well, it is equivalent to the problem.