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华为通信电源华为通信电源华为通信电源华为通信电源 中国手机厂商在海外市场5G的布局已经开始,随之而来的宣传也不能少。不过近日华为在德国的广告似乎引起了当地人的反感,因为他们在文案中写道“未来什么会在柏林普及,5G还是狗屎”。 当地投放的广告牌 这则广告出现在德国首都柏林的泰格尔机场,字面解读很容易让人理解为当地信号“如狗屎一般”,事实上目前德国仍旧有部分地区是被3G信号覆盖。但至于是不是适合用“狗屎”来形容,显然答案很明显,德媒《图片报》就报道称:“中国人竟然把我们美丽的柏林嘲笑成‘狗屎之城’!” 另外根据图片报的数据,华为为此次广告花费了超过7万欧元,广告覆盖范围不仅泰格尔机场,还包括在柏林市区内、出租车上。 一个系列的广告 对此,华为德国发言人Patrick Berger回应称:“我们希望通过这张海报指出,应该减少对当地狗屎的关注,多讨论讨论如何在柏林和德国推动数字化。” 不过这家报纸也客观性指出:据柏林城市清洁公司的信息,自很久之前起,狗屎就不再是市民投诉的前5大问题之一(说明此前狗屎确实困扰过这座城市),但目前德国的5G建设确实落后于其他国家。 举例来说:目前柏林只有Telekom设置了一个5G测试区,把光纤接入了100户人家;按照之前规划,在2019年才开始搭建相应的网络,而2020年可能开始试商用。 华为通信电源华为通信电源华为通信电源 China's mobile phone manufacturers in the overseas market 5G layout has begun, followed by a lot of publicity. But recently, Huawei's advertisements in Germany seem to have aroused local disgust because they wrote in their text, "What will be popularized in Berlin in the future, 5G or shit?" The local billboard advertisement appeared at Tegel Airport in Berlin, Germany. Literally, it is easy to understand that the local signal is "like shit". In fact, some parts of Germany are still covered by 3G signals. But as to whether it is appropriate to use "dog shit" to describe it, the obvious answer is obvious. The German media "Picture" reported that "the Chinese people have ridiculed our beautiful Berlin as a"city of dog shit"! In addition, Huawei spent more than 70,000 euros on the advertisement, covering not only the Tagel airport, but also the urban area of Berlin and taxis, according to the Picture Daily. A series of advertisements In response, Patrick Berger, a spokesman for Huawei Germany, said: "We hope that through this poster, we can point out that we should pay less attention to local shit and discuss more about how to promote digitization in Berlin and Germany." But the newspaper also objectively points out that, according to Berlin City Cleaning Company, shit has not been one of the top five complaints from citizens since a long time ago (indicating that shit really troubled the city before), but at present the construction of 5G in Germany is lagging behind other countries. For example, only Telekom in Berlin has set up a 5G test area, which connects optical fibers to 100 households; according to previous plans, the corresponding network will be built in 2019, and may start commercial trial in 2020. 华为通信电源华为通信电源华为通信电源 |